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How Adaptavist helped transform Vera Bradley’s IT operations with JSM Cloud

Discover how Vera Bradley transformed its ITSM strategy with Adaptavist’s expertise delivering a scalable, cloud-based solution.
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Requirements at a glance

• Replace legacy tool with a maintainable, agile alternative
• Standardise incident, service request, change, and problem management processes
• Deliver a self-service portal for corporate and retail staff
• Enable automated ticket triage, classification, and SLA management
• Integrate knowledge management through Confluence
• Improve reporting and operational visibility for leadership
• Set the foundation for agile workflows and cross-functional collaboration
Industry: Retail & Fashion
Solution: Jira Service Management Cloud
Total Employees: 2000+
Clients: Internal users across Corporate, Retail, and Technology Operations

Summary

In the fast-paced retail environment, agility and operational efficiency are no longer optional—they’re essential. As Vera Bradley continued to expand through acquisitions and scale its operations, the company recognised that legacy ITSM tooling was holding it back.
It became clear that a strategic change was needed—not just a tool replacement, but a fundamental transformation of service management.
To support this evolution, Vera Bradley partnered with Adaptavist to implement Jira Service Management Cloud as the foundation for a modern, flexible, and efficient ITSM capability. The result? 50% reduction in ticket triaging time, faster service delivery, and a scalable platform built for continuous improvement.
We needed to make the change, really for continuity’s sake. We had moved our work management into Jira software the year prior, mainly for product team work or initiatives, but our incidents and service requests lived elsewhere.
Ashley Herman
Senior Manager, Portfolio Management Office, Vera Bradley

Why Vera Bradley chose Adaptavist

Adaptavist stood out from other vendors by taking a strategic, future-focused approach. Rather than re-creating past complexity, Adaptavist guided Vera Bradley through a greenfield Jira Service Management (JSM) Cloud implementation—designed for speed, scalability, and ITIL alignment.
Deep Atlassian expertise, especially in Jira Service Management (JSM)—ensuring best-practice implementation aligned with the platform’s full capabilities
ITIL-based process design—enabling scalable, future-ready service operations
Focus on enablement and long-term transformation—with embedded training and hands-on knowledge transfer to build internal capability

The challenge

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Disconnected and complex tooling
Corporate and retail teams were using disjointed systems and manual processes to manage service requests, incidents, and changes.
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Limited agility and poor scalability
The existing platform couldn’t support agile ways of working or continuous improvement.
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Inefficient support model
Support agents had limited visibility into request status or ticket prioritisation. Without effective automation and SLAs, teams struggled to meet service expectations.
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Lack of visibility and reporting
Leadership lacked the tools to track operational performance, monitor SLAs, or identify trends in service data.
The setup was quite complicated both internally for our users, but then also externally for our end users across the organisation. It became something we had to work around, versus being part of what made us efficient.
When it was originally implemented, we put a lot of customisations in there which made it difficult to have it be malleable as our processes changed.
Ashley Herman
Senior Manager, Portfolio Management Office, Vera Bradley

The solution

Vera Bradley’s first priority was to move off its legacy platform and implement a functional Jira Service Management (JSM) Cloud solution in time to support peak operational demand. With tight deadlines, growing internal workloads, the pressure was high to deliver a clean, scalable ITSM foundation—fast.
With Adaptavist’s help, the implementation was delivered on schedule, enabling the IT team to begin supporting corporate and retail operations with a modern service desk.
Implement a clean, low-maintenance JSM instance
Automate ticket triage, SLA management, and escalation
Enable knowledge sharing via Confluence integration
Stand up a Centre of Excellence to support continuous improvement
Because intentional training time was built in, allowing us to watch over the shoulders and learn from Adaptavist’s experts when it came time for us to add our first new form for a new process internally—a new workflow, a new schema—it went so smoothly. We had all that knowledge for how to be able to make this tool work best for us.
Ashley Herman
Senior Manager, Portfolio Management Office, Vera Bradley

The result

50% reduction in ticket triaging time by replacing legacy tools with JSM Cloud and consolidating third-party tools
Faster, more consistent service through automated routing, prioritisation, and SLA enforcement across teams
Stronger support model with unified agent views and integrated knowledge base accelerating resolution times
Greater visibility and control via dashboards and SLA reports supporting real-time operational decision-making
Empowered internal teams trained to manage workflows and configurations independently without external reliance

The future

The Jira Service Management platform at Vera Bradley is built to scale and adapt, with potential to expand into areas like problem management, asset tracking, and AI-powered support. Ongoing governance and user feedback will guide the platform’s continued evolution.
The Adaptavist team was just brilliant. From a technical perspective, they made sure that our design decisions were really clear, really consistent, and didn’t leave us with tech debt.
I mean, I can’t sing their praises enough. They were very clear in explaining, they were very patient with us whilst we conferred with our internal stakeholders, and they were a great partner through all of that.
Ashley Harman
Senior Manager, Portfolio Management Office, Vera Bradley

Deep dive into the solution

Read more in-depth story about the Vera Bradley's ITSM transformation by Adaptavist.

Adaptavist's service management expertise

Adaptavist brings deep expertise in IT service management, grounded in ITIL best practices and a strategic approach to process design. Rather than focusing solely on tool implementation, Adaptavist helps organisations establish scalable, agile workflows that lay the foundation for long-term transformation. By aligning ITSM capabilities with business goals, Adaptavist enables teams to modernise service delivery, drive continuous improvement, and build internal capacity for sustained success.
service management specialisation
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About Vera Bradley

Vera Bradley is a U.S.-based fashion and lifestyle brand known for its distinctive quilted bags, accessories, and travel products. Founded in 1982, the company has grown into a nationally recognized name with a strong retail presence and a reputation for colorful, innovative designs. In recent years, Vera Bradley has focused on operational efficiency and digital transformation to support both its corporate and retail operations.

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