SITS 25 - Service Desk & IT Support Show
Join Adaptavist at SITS 25, the UK’s leading event for IT service management and enterprise service management professionals. Taking place on 14-15 May 2025 at ExCeL London, SITS brings together industry leaders, experts, and practitioners to explore the latest in ITSM solutions, automation, AI, and digital transformation. As a proud sponsor and exhibitor, Adaptavist is excited to showcase our innovative solutions, expertise, and deep partnerships with Atlassian and beyond.
What to Expect
Adaptavist is bringing cutting-edge service management solutions to SITS 25, helping IT teams streamline operations, enhance automation, and drive efficiency. Here’s what you can look forward to at our booth:
- Expert-led Sessions: Join us for exclusive talks and live demonstrations right from our booth, covering the latest trends in ITSM, incident management, AI-powered service management, and more.
- Maximise Your Tooling: We help businesses unlock the full potential of their ITSM solutions through expert guidance, strategic integrations, and automation.
- Broad Industry Expertise: As an Atlassian Platinum Solution and Marketplace Partner, we specialise in Jira Service Management while also enabling seamless integration across a wide range of ITSM and ESM platforms.
- Live Demos & Use Cases: Explore our powerful solutions, including automation, ITIL best practices, and AI-driven service management.
- Cross-Booth Engagement with Atlassian: We’ll be working closely with Atlassian at their stand, so don’t miss the chance to get insights from both teams.
Why Attend?
If you’re looking to enhance your ITSM strategy, SITS 25 is the must-attend event. Here’s why:
Stay Ahead of Industry Trends: Get first-hand insights on AI, automation, and modern service management.
Practical Solutions: Learn how to optimise your ITSM processes with expert guidance from Adaptavist.
Network with ITSM Leaders: Connect with peers, industry experts, and solution providers to share best practices and future-proof your service desk.
Hands-on Learning: See our solutions in action through live demos, expert Q&A sessions, and real-world case studies—both at the Adaptavist stand (#261) and on Atlassian’s booth (#251). Don’t miss our expert-led talks and interactive sessions designed to help you put ideas into practice.
Explore our speaking sessions
SITS Seminar
Service management, the glue that keeps value streams delivered?
Speakers: Phill Fox, Customer Success Advocate at Adaptavist and Paul Atfield, Data Analytics and AI Lead, The Education Outcomes Trust
When: 14 May, 11:00-12:00
Where: SITS Seminar Theatre 1
Using real-world examples, how can you use best practices to embed service management into value streams, thereby boosting efficiency and enhancing customer satisfaction. With the interconnected nature of Service Management bringing all parts of the business together the time has never been more critical for organisational reviews.
Wednesday - 13:30 - The Chicken and Eggs of Service Management
Atlassian Lightning Talk
The Chicken and Eggs of Service Management
Speaker: Phill Fox, Principal Customer Success Advocate, Adaptavist
When: 14 May, 13:30-14:00
Where: Atlassian Booth (#251)
We all know that feeling when trying to improve service management - what do you change first– it's like the classic "chicken or egg" dilemma!
Join this session and let's explore some practical ways to adjust your current practices and create a more streamlined, effective system. We'll discover how the latest from Atlassian including Rovo and all things AI can empower you to break free from that "chicken and egg" loop and achieve truly exceptional results.
Key takeaways: Tips and tricks that you can take back to your organisation and immediately make a change
Wednesday 10:15 - 10:45 - Reimagining ITSM with AI: trends, use cases & what's next
Reimagining ITSM with AI: trends, use cases & what's next
Speaker: Priyanka Nagaraju, Service Management Practice Team Lead, Adaptavist
When: 14 May, 10:15-10:45
Where: Adaptavist booth 261
Reimagining ITSM with AI: trends, use cases & what’s next
Exploring how AI reshapes ITSM with practical implementations and future outlook.
Wednesday - 12:15-12:45 - 'Ask us anything'
Ask us anything
Speakers: Priyanka Nagaraju, Service Management Practice Team Lead, Adaptavist and Vijay, Principal Technical Consultant, Adaptavist
When: 14 May, 12:15-12:45
Where: Adaptavist booth 261
'Ask us anything'
Join our service management experts and ask them your burning questions in this interactive session.
Wednesday - 13:00-13:30 - Mastering ITSM challenges with ITIL: Issues and insights
Mastering ITSM challenges with ITIL: Issues and insights
Speakers: Andrew Johnston, Strategic Advisor, Adaptavist and Roman Zhuravlev, Senior ITIL Architect, PeopleCert
When: 14 May, 13:00-13:30
Where: Adaptavist booth 261
Mastering ITSM challenges with ITIL: Issues and insights
Uncovering the top challenges organisations are facing across the IT landscape.
Wednesday - 14:00-14:30 - Bringing order to IT complexity with asset management and automation
Bringing order to IT complexity with asset management and automation
Speakers: Vijay, Principal Technical Consultant, Adaptavist and Cassandra Lloyd, VP Ecosystems, Lansweeper
When: 14 May, 14:00-14:30
Where: Adaptavist booth 261
Thursday - 10:30-11:00 - Atlassian's team field: Powering teamwork across your ORG
Atlassian's team field: Powering teamwork across your ORG
Speaker: David Meredith, Senior Solution Engineer, Adaptavist
When: 15 May, 10:30-11:00
Where: Adaptavist booth 261
Atlassian's team field: Powering teamwork across your ORG
Atlassian's System of Work emphasises teamwork, a core aspect of its tools. This session will explore the Atlassian Team field and its role in enhancing work ownership, visibility, and collaboration within service delivery and support operations.
Thursday - 12:00-12:30 - 'Ask us anything'
Ask us anything
Speakers: Phill Fox, Principal Customer Success Advocate, Adaptavist
When: 14 May, 12:00-12:30
Where: Adaptavist booth 261
‘Ask us anything’
Join our service management expert, Phill Fox, and ask him your burning questions in this interactive session.
SITS Seminar
Service management, the glue that keeps value streams delivered?
Speakers: Phill Fox, Customer Success Advocate at Adaptavist and Paul Atfield, Data Analytics and AI Lead, The Education Outcomes Trust
When: 14 May, 11:00-12:00
Where: SITS Seminar Theatre 1
Using real-world examples, how can you use best practices to embed service management into value streams, thereby boosting efficiency and enhancing customer satisfaction. With the interconnected nature of Service Management bringing all parts of the business together the time has never been more critical for organisational reviews.
Atlassian Lightning Talk
The Chicken and Eggs of Service Management
Speaker: Phill Fox, Principal Customer Success Advocate, Adaptavist
When: 14 May, 13:30-14:00
Where: Atlassian Booth (#251)
We all know that feeling when trying to improve service management - what do you change first– it's like the classic "chicken or egg" dilemma!
Join this session and let's explore some practical ways to adjust your current practices and create a more streamlined, effective system. We'll discover how the latest from Atlassian including Rovo and all things AI can empower you to break free from that "chicken and egg" loop and achieve truly exceptional results.
Key takeaways: Tips and tricks that you can take back to your organisation and immediately make a change
Reimagining ITSM with AI: trends, use cases & what's next
Speaker: Priyanka Nagaraju, Service Management Practice Team Lead, Adaptavist
When: 14 May, 10:15-10:45
Where: Adaptavist booth 261
Reimagining ITSM with AI: trends, use cases & what’s next
Exploring how AI reshapes ITSM with practical implementations and future outlook.
Ask us anything
Speakers: Priyanka Nagaraju, Service Management Practice Team Lead, Adaptavist and Vijay, Principal Technical Consultant, Adaptavist
When: 14 May, 12:15-12:45
Where: Adaptavist booth 261
'Ask us anything'
Join our service management experts and ask them your burning questions in this interactive session.
Mastering ITSM challenges with ITIL: Issues and insights
Speakers: Andrew Johnston, Strategic Advisor, Adaptavist and Roman Zhuravlev, Senior ITIL Architect, PeopleCert
When: 14 May, 13:00-13:30
Where: Adaptavist booth 261
Mastering ITSM challenges with ITIL: Issues and insights
Uncovering the top challenges organisations are facing across the IT landscape.
Bringing order to IT complexity with asset management and automation
Speakers: Vijay, Principal Technical Consultant, Adaptavist and Cassandra Lloyd, VP Ecosystems, Lansweeper
When: 14 May, 14:00-14:30
Where: Adaptavist booth 261
Atlassian's team field: Powering teamwork across your ORG
Speaker: David Meredith, Senior Solution Engineer, Adaptavist
When: 15 May, 10:30-11:00
Where: Adaptavist booth 261
Atlassian's team field: Powering teamwork across your ORG
Atlassian's System of Work emphasises teamwork, a core aspect of its tools. This session will explore the Atlassian Team field and its role in enhancing work ownership, visibility, and collaboration within service delivery and support operations.
Ask us anything
Speakers: Phill Fox, Principal Customer Success Advocate, Adaptavist
When: 14 May, 12:00-12:30
Where: Adaptavist booth 261
‘Ask us anything’
Join our service management expert, Phill Fox, and ask him your burning questions in this interactive session.
Meet the team
Our team of ITSM and ESM experts will be on-site at SITS 25, ready to connect. Whether you're facing specific service management challenges or simply exploring new ideas, we're here to share tailored insights, answer your questions, and help you drive meaningful results. Look out for us at the event—or reach out ahead of time. We’re looking forward to meeting you!
Phill Fox
Principal Customer Success Advocate
Phill is an enthusiastic ACE leader with 30 year's experience in IT. He works closely with organisations to transform their services through cultural change and strategically implementing Atlassian tools, as well as optimising solutions with customisations to deliver true value.
Priyanka Nagaraju
Service Management Practice Team Lead
Priyanka is a Service Management Team Lead at Adaptavist with over 12 years of Atlassian expertise. She leads complex engagements with a focus on customer success and holds certifications in Atlassian, GitLab, AWS, and SAFe® 5 Agilist.
David Meredith
Senior Solutions Engineer
With over a decade of hands-on experience across a wide range of Service Management roles, David now specialises in delivering ITSM solutions that align with strategic business goals and unlock the full value of Atlassian and other leading technology platforms.
Andy Johnstone
Strategic Advisor
Andy has been with Adaptavist for over three years and brings more than 30 years of industry experience. A qualified ITIL professional, his career has included roles at SAP, PwC, and even the Fire Brigade. Be sure to say hello and ask him about our ITIL maturity assessment.
Vijay Ramamurthy
Principal Technical Consultant
Vijay brings over 13 years of IT expertise across diverse industries, specialising in solution architecture and strategic advisory for Atlassian ecosystems. He leads agile transformations, optimises SDLC and ITSM frameworks, and holds certifications in Jira, Confluence, SAFe Agile, and ITIL.