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Driving customer impact through our monday.com partnership
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Driving customer impact through Adaptavist and monday.com's partnership
Danny Coleman
Published on 19 March 2026
5 min read
Danny Coleman
Published on 19 March 2026
5 min read
Adaptavist and monday.com's partnership helps customers succeed with AI-driven work execution and workflow excellence. Learn how the changes to the partner programme will better support customers.
Organisations need more than just software; they thrive on strategic partnerships that maximise technology's potential and drive impactful results. AI is revolutionising work management, transforming how teams plan and execute.
At Adaptavist, we're a strategic partner of monday.com, recognised as an Advanced Delivery Partner and Gold Partner. Our team collaborates closely with clients to enhance their AI work platform for measurable success. Insights from Adaptavist's research into the human impact of digital transformation highlight why thoughtful implementation and platform strategy are more important than ever.
monday.com has integrated AI into its workflows as the company moves from work management to work execution, enabling teams to work productively, collaborate effectively, and even leverage AI to do the work for them. This shift is increasingly important as 27% of knowledge workers report experiencing digital overwhelm from juggling multiple platforms and notifications. At the Partner Summit in Prague last month, monday.com showcased its AI-first platform, aligning execution with strategy at scale.
As monday.com continues to improve its platform with AI-driven automation, our partnership strengthens, benefiting our shared customers. The progress we see in monday.com aims for smarter, more effective outcomes for organisations of all sizes through an evolving partner program with AI at its core.
At the annual partner summit, monday.com announced a range of updates to help partners support customers in leveraging AI for workflow automation, integration, and digital transformation.
Casey George, Chief Revenue Officer at monday.com, described the direction of the partner programme, noting that monday.com is building 'an AI-first channel' and rolling out incentive and framework programmes that deepen collaboration, extend revenue opportunities, and amplify partners' ability to deliver value through AI-enhanced solutions.
For Adaptavist customers, this means even greater access to the most advanced technologies monday.com offers — with support to implement them intelligently and aligned with strategic business priorities.
What this means for joint customers
Being an Advanced Delivery and Gold Partner isn't just a title — it directly translates into differentiated outcomes for our customers:
- Strategic implementation, not just deployment
Many organisations purchase monday.com licences but need support to turn them into long-term, impactful solutions. With deep expertise and proven delivery frameworks, Adaptavist helps customers design solutions that fit their culture, processes, and goals. - AI-enabled workflow excellence
monday.com's expanded focus on AI capabilities, from automation to intelligent agents and workflow enhancements, creates new opportunities for customers to streamline operations. When AI is implemented effectively, the impact can be transformative. Our research found that 48% of workers using well-embedded AI report feeling more energised and motivated at work, compared to just 19% without it. We're at the forefront of helping organisations adopt these tools in meaningful, practical ways. - Priority access and enhanced support
Our Gold Partner status and involvement in new partner specialisations mean customers benefit from priority enablement, early access to innovations, and insights from monday.com product teams and strategy leads, ensuring smoother implementations and more robust solutions.
Partnering for customer success
The need for guidance is clear: 74% of knowledge workers say they often don't understand why they are working on a task, highlighting the gap between strategy and execution that modern work platforms aim to solve.
As Danny Coleman, Head of the monday.com practice at Adaptavist, said regarding the latest direction of the partner programme:
'The focus is on starting to create a real services demand because customers aren't just looking to purchase licences for monday.com and then turning it on, especially with all the hype that exists around AI … anything that can give us improved alignment between monday and partners is a win, and that's really going to help drive customer value.'
This emphasis on services and practical implementation has been a catalyst for how we engage with clients — helping them build workflows that go beyond basic usage and deliver measurable impact.
A shared vision for the future
We're helping organisations streamline their work, reduce operational friction, and embrace intelligent automation to propel them forward.
Partners like Adaptavist are central to how we bring monday.com's AI-first vision to life for customers around the world. Their ability to combine deep platform expertise with strategic delivery means our joint customers across the globe are better equipped to unlock the full value of our technology and stay ahead of the pace of innovation. As we evolve from work management to work execution, having partners who can guide that journey with precision and purpose is invaluable.
Lauren Sandtorv
VP of Sales at monday.com
The Adaptavist and monday.com partnership is a customer-centric ecosystem that combines technology innovation with delivery excellence. For organisations looking to maximise the value of their work management solution, this alliance means strategic insight, technical strength, and a proven pathway to success.
Written by
Business Information Services Manager
Danny leads Adaptavist's monday.com Professional Services globally, directing teams that deliver complex system migrations and enterprise work management transformations. He focuses on strategic leadership and clarity, helping global organisations navigate complexity and scale confidently.