How marketing teams can use Atlassian tools to work smarter

Here's a glimpse of what often happens in reality:

Imagine a marketing team preparing for a product launch. They assign tasks informally via email or messaging solutions like Slack or Microsoft Teams. As there is no tool to streamline workflows, the social media team waits on graphics, and the design team doesn't realise the priority of their deliverable. Meanwhile, the content team's blog post is ready, but no one knows when the landing page will be live. In short, without visibility into the project's moving parts, there is confusion about deadlines, and last-minute scrambles become the norm.

Using Jira in marketing introduces structure, visibility, and accountability to marketing projects. With support from Jira, teams can:

For example, a global marketing team is running quarterly campaigns. To standardise execution, they create a Jira Marketing Template. When a new campaign starts, their pre-built task list auto-populates in Jira, assigning tasks to content writers, designers, and ad managers. This workflow ensures consistency and clear visibility of roles and responsibilities and saves coordination time across regional teams.

Here's a glimpse of what often happens in reality:

Imagine a company undergoing a brand refresh. Their marketing strategy team is working hard and building a set of revised brand guidelines. However, despite a new roadmap to follow, there's inconsistency in implementation down the road. The content writers follow outdated brand guidelines to create marketing collateral, as the latest ones are buried in an email thread they're clueless about. The sales team unknowingly uses old marketing assets instead of the latest materials. In short, despite all the work involved in rebranding, the results don't percolate into the final output, and best practices for content creation aren't followed.

Using Confluence in marketing creates a single source of truth for all digital assets, ensuring that every team member has access to the latest information. The dynamic knowledge base helps teams:

Let's review an example: Suppose a growing tech company uses Confluence to document its content strategy. It creates a dedicated Content Hub page with SEO guidelines, buyer personas, and tone of voice documentation. Writers and editors follow best practices and know they must reference this hub each month before creating content. Thus, brand consistency is consistently present across all channels.

Here's a glimpse of what often happens in reality:

A creative director emails feedback on an ad design. The designer struggles to interpret the text comments, leading to a follow-up meeting. This meeting gets delayed due to scheduling conflicts. The back-and-forth wastes time and pushes the project behind schedule.

Loom allows marketing teams to create quick, engaging video messages that enhance clarity and collaboration. It allows to:

Here's an example: A content marketing lead records a Loom walking through the content calendar for the quarter. Instead of hosting a meeting, the team members watch the video at their convenience and leave their comments in Confluence. This saves time while ensuring alignment.