Atlassian's acquisition of DX - what it means for engineering teams
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Atlassian's acquisition of DX - what it means for engineering teams
Matt Saunders
Published on September 22, 2025
5 min read
Matt Saunders
Published on September 22, 2025
5 min read
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Understanding the acquisition context
Key benefits for engineering teams
The bigger picture: systems integration
What this means for your organisation
Looking ahead
Atlassian acquires DX to bring engineering intelligence to its System of Work. The move helps teams measure ROI, optimise developer productivity, and gain visibility into development workflows.
Atlassian has announced its acquisition of DX, a company specialising in engineering intelligence. This move represents another step in how organisations measure and understand developer productivity, particularly as AI tools become more prevalent in software development. DX aligns with Atlassian's System of Work vision and offers opportunities for development teams seeking greater visibility into their workflows.
Understanding the acquisition context
Most organisations have invested heavily in engineering and R&D with an aim of efficiently delivering value to their customers. Leaders in this space are asking fundamental questions such as whether these investments are delivering genuine ROI and how effective this system of work is. With AI tools adding significantly to this mix, where should AI be deployed for maximum impact, and how should we measure if it's working?
DX has built a platform that addresses these questions by combining qualitative and quantitative insights to support data-informed decision-making. The company works with over 350 enterprises, providing visibility into software development lifecycles and helping identify potential improvements in developer workflow. This platform integrates deeply with the tools that engineers and knowledge workers use day-to-day.
Key benefits for engineering teams
The acquisition brings three significant advantages to Atlassian customers:
AI investment assessment
Teams will gain better visibility into whether their investments in traditional tooling and AI are creating meaningful improvements or introducing unnecessary complexity to their development processes.
Teams will gain better visibility into whether their investments in traditional tooling and AI are creating meaningful improvements or introducing unnecessary complexity to their development processes.
Comprehensive developer experience monitoring
The combination of qualitative feedback and quantitative metrics can help teams identify specific points where workflow efficiency breaks down and suggest improvements to aid this flow.
The combination of qualitative feedback and quantitative metrics can help teams identify specific points where workflow efficiency breaks down and suggest improvements to aid this flow.
Enhanced productivity visibility
Engineering leaders can benefit from improved real-time insights into team productivity and system performance based on meaningful metrics, which could enable more targeted improvements.
Engineering leaders can benefit from improved real-time insights into team productivity and system performance based on meaningful metrics, which could enable more targeted improvements.
The bigger picture: systems integration
Atlassian's acquisition of DX aligns with its System of Work vision, which offers tools and strategies that increase productivity, improve collaboration, and optimise workflows. This move presents opportunities for Atlassian to set a new standard in how organisations measure, understand, and optimise work. Advances in using AI, both from the DX perspective and Atlassian's integration of Rovo into its tooling, will lead to deeper and more insights to help organisations improve.
The timing is particularly significant given the increasing complexity of technical teams and the ongoing integration of Generative AI tools. It's harder than ever to see how and where friction and inefficiencies exist in the developer experience and how to fix them.
What this means for your organisation
When DX integrates with Atlassian's ecosystem (including Jira, Bitbucket and Compass), development teams will benefit from:
- Improved workflow efficiency through understanding where friction occurs in daily development tasks
- Better leadership insight with enhanced visibility across the software development lifecycle
- More informed decision-making about where to direct technology investments
The combination of Atlassian's collaboration tools with DX's analytics capabilities, including their recently launched Core 4 framework, will make developer productivity metrics more visible and explainable to non-technical stakeholders.
Looking ahead
As Atlassian focuses on its developer user base, it is positioning itself to help organisations turn technology into their greatest competitive advantage. The acquisition of DX acknowledges the challenges that come with AI-integrated development environments, and will provide the insights and tools needed to measure, understand, and optimise work.
For organisations already invested in Atlassian tools, this development represents an opportunity to gain insight into their development processes and make data-driven improvements that benefit individual developers and the broader organisation.
Click below to learn more about how Adaptavist can help your organisation maximise the value of your Atlassian investment.
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Written by
DevOps Lead
From a background as a Linux sysadmin, Matt is an authority in all things DevOps. At Adaptavist and beyond, he champions DevOps ways of working, helping teams maximise people, process and technology to deliver software efficiently and safely.
DevOps
Atlassian
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