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How to customise your Confluence wiki with Content Formatting Macros

People adding sections to large Confluence screen

Are you ready to enhance your Confluence wiki?

A well-organised, carefully thought-out wiki can not only act as a company intranet, but also facilitate collaboration within your business. If you’ve seen our blog on creating an engaging Confluence wiki you’ll know how to put together a basic framework - but what about customising your wiki to make it personal and unique to your organisation?

With the right tools, your wiki can become not just a single source of truth for your organisation, but also a hub for teamwork and collaboration. Here’s how Content Formatting Macros can help:

Make your wiki more engaging with Content Formatting Macros

The beauty of Confluence is that it can be customised to completely change not just how pages and spaces look, but also how users can interact with them. Content Formatting Macros for Confluence will help to format your wiki and make it more user friendly and aesthetically pleasing. Here’s a run down of some of the most helpful macros for your business wiki:

Screenshot of company wiki in Confluence

An example of a company wiki made in Confluence with Content Formatting Macros


The Tabs macro groups relevant information together in a tidy, categorised way that encourages users to interact with the page to find out more. Use it in your wiki to separate different roles and requirements within a project, or simply to restructure large documents in a more visual way.

Gif showing tabs macro in use


Use the Tooltip macro anywhere you want to add detail to a page without taking up more space. When this macro is in place, users can hover over the icon to be shown a popup of text. This is ideal for referencing and annotations, and can be used in technical documentation to expand on points without adding more information to the body text.

Screenshot of tooltip macro in Confluence

When you click on the “i” icon in the main text body, a popup appears to provide more information

Button Group

Make pages infinitely more interactive with the Button Group macro and Button macro. Create dedicated hyperlink buttons to encourage users to click through to relevant pages and spaces, increasing engagement and adding a touch of style to your wiki.

Screenshot 2021 03 02 at 15.36.05

Progress Bar

Give more context to your users with the Progress Bar macro. This is particularly helpful when structuring process documentation, giving readers a clear visual idea of what stage or phase a project is in, or how their part in the process fits into the wider timeline. Use it to show the steps in a Planning, Development, Testing and Deployment process for a new product, or to demonstrate where new starters are in their onboarding process.

Screenshot of progress bar macro in Confluence


The new Card Macro on Confluence cloud offers one of the most visual ways to highlight content on a Confluence page. Use it to create a card containing an image, text and hyperlink on any page, calling out key information and encouraging users to engage with it. You can read all about this new release here.

Confluence card macro in use

Get started with Content Formatting Macros for Confluence

Whatever stage you’re at with your Confluence wiki, Content Formatting Macros can help to improve how it looks and feels. If you’re looking to add design flair and encourage your team members to interact with pages and spaces, this could be the perfect solution.

Best of all, you can try Content Formatting Macros for Confluence for free right now! So what’s stopping you? Click below to get started:

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About the authors

Emma Smith

Emma is a Senior Content Marketing Manager specialising in Hierarchy for Jira, Content Formatting Macros for Confluence and Forms for Confluence.