Newsroom Pattern
Audience / Scenario
The people who visit/use the site:
- want the latest news and information on events and promotions
- want to review your progress over a period of time, so historical information has to be made available
The people who own the site:
- want a simple method of providing news to keep visitors informed in a consistent manner
- want a feature that gives people a reason to come back to your site
When and where?
You should use this pattern when:
- you want more recent items to supersede older items in news summaries
- you have regular events, promotions or other news to convey to your clients
You should avoid this pattern if:
- you don't have much news – it might be better to just create a page and update it occasionally
You should incoporate this pattern in any of the following locations:
- a dedicated news section
- headlines on the home page and other key pages
- headlines in a side panel
- headlines in a Newsroom [tab]
- news summary on a home page
Solution
Post news articles, events, promotions, etc., in to a [blog]. You can usually customise the design of a blog to make it look more like a formal newsroom - in most cases just putting the organisation logo and colour scheme will do the trick.
Most blogs will have built-in [RSS Feeds] which allow people to get the latest news directly within their email client, RSS Reader or even wire it in to other web sites.
Why?
A newsroom is a popular concept - most people watch the news on TV or they read it on the internet. But this newsroom is special - it contains news that's specific to whatever your site is about.
A newsroom is a visible locaiton within your site - it's the place where people will go when they want to find out about your latest events, promotions, etc., and best of all it's a very good way to get people to keep coming back to your site.
Having an active and informative newsroom is a very visible sign that the site - and the people behind it - are active and thriving.
Examples
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Most blogs display chronologically-ordered content, for example: Guy's Blog
Related Patterns
- [Blog Pattern]
- [Feed Pattern]
