Under Construction
Note: This is actually more of an organisational pattern but because it affects just about every aspect of site navigation I've included it in this section.
Audience / Scenario
The people who visit/use the site:
- want related content to be grouped together
- want to drill down in to more specific content
- want to move up to more macroscopic content
The people who own the site:
- want to compartmentalise goal funnels but need to allow visitors to drill down in to more detailed information
- want to represent conceptual content groupings in a hierarchical manner (eg. Products > Categories > Items)
- want to provide sections of content targetted at different audiences
When and where?
You should use this pattern when:
- you have a site which caters for different audiences
- you have large amounts of content
- you want to associate content by location
You should avoid using this pattern if:
- you only have a few goal funnels (these should ideally use linear navigation)
- the content is part of a goal funnel (but not always...)
You should incoporate this pattern in any of the following locations:
- whereever and whenever possible!
Solution
Organise your content in to a hierarchical structure to group related content and allow visitors to "drill down" in to more detailed content should they chose to do so.
Why?
Hierarchical organisation brings order to what would otherwise be chaos.
Examples
Related Patterns
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